Larry Irons is an experience designer and consultant whose blog Skilful Minds is a teeming source of insights, new thinking and fascinating stories to shape how you think about business. Today, he’s turned his attention to Wired to Care, offering perhaps the most detailed and thoughtful interpretation of our book yet published. Larry’s very interested in Social Business at the moment, and found our chapter on ethics, “The Golden Rule” had a lot to offer on the structure of such an endeavor. It’s far too good an article for me to hope to justice to it in summary — you’re definitely best served just reading it.

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