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July 7, 2009 3:59pm
Posted in: Company Profile ,Posts ,Weekly Empathic Company

Thanks for everyone who voted in last week’s Empath-O-Meter poll about Ford. To our great surprise, this was the only unanimous vote we’ve ever had, with Ford earning a perfect 100 percent score in Striving — a rating that seems about right in the midst of the turnaround happening in Dearborn.

This week, the debate is about Gap, Inc., the retailer and apparel maker behind such brands as Banana Republic, Old Navy, and, of course, Gap. Thanks to reader Rick for the suggestion! Gap is a fascinating company to consider from an empathy perspective. At various times in its history, it has had its fingers on the pulse of American casual fashion, from its early days making blue jeans in San Francisco’s Haight-Ashbury to the incredible success of khakis in the 1990s. Nonetheless, the organization’s revenue peaked in 2004 and has been drifting down ever since as fierce competition from H&M and Zara has transformed the American apparel market.

How well do you think Gap gets you?

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