Dan Schawbel is one of the sharpest voices in social media today. In his book Me 2.0, he captures how both people and companies can succeed by communication across a wide variety of platforms and styles. Joining the ranks of authors like Guy Kawasaki, Pete chatted with Dan about the role that empathy can play in branding efforts, particularly in a down economy. It was a fun conversation, with a lot to offer for individuals and companies alike.

Check it out!