Our colleagues Isabel O’Meara and Sarah Rottenberg at Jump have had their quite wonderful article “The Art of Seeing” excerpted from Rotman Magazine in The Globe and Mail, Canada’s newspaper of record.The piece defines seven ways of looking at your business to find new sources of innovation, including a few different approaches to empathy.Our favorite, drawn from Jump work:
While founders and employees can represent a segment of a company’s customer base, most businesses grow and succeed by reaching out to people who are different from their staff.Get out into the real world, and meet face-to-face with your customers - order viagra online.GE’s Plastics division was shocked to find its corporate customers less interested in driving the bottom line and more artisanal in sensibility order viagra online, eager to see what new cool things they could make from plastic fibres.
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