Our old friend Sam Ford of Peppercom has a great column up at Fast Company about how too many marketers are willing to bombard their audiences with messages and blasts that have no relevance to their lives. Sam’s suggested solution? Empathy. If more marketing managers remembered what it feels like to get hounded, they would never do it themselves.
Marketers continue all-too-often blasting audiences with the same types of messages they lament as audience members. And too many, for some reason, seem unable to connect the dots between the telemarketer harassing us and the role we play with the audiences we bombard from our cubicle or office.
Hear, hear, Sam. Give it a read and let him know what you think!