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December 14, 2010 11:49pm
Posted in: Posts

Almost two years ago, we released Wired to Care, our first book and the definitive guide to harnessing empathy as an engine of growth. Today, we’d like to announce that we’ve got a big new idea, one that’s still in its early stages. That idea is hybrid thinking, the conscious mash-up of multiple disciplines to solve most intractable ambiguous problems facing us today. When multiple disciplines inhabit the same brain, something magical starts to happen. The disciplines themselves start to mutate. They hybridize.

There’s a lot to say about it, a lot to discover, and a great conversation to have along the way. Check out the discussion at our new Hybrid Thinking blog. We can’t wait to hear from you!

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