Patagonia was founded by outdoor explorers for the outdoor explorers in all of us.Founder Yvon Chouinard invented the ice axe in 1957, a tool for mountain and rock climbers to reach ever-greater heights.In the fifty years since, he has gone on to build a company that makes every other kind of clothing and equipment that anyone who cares about life in the wild could possibly want - cheap cialis find.A quarter-century ago, Patagonia began devoting a share of its profits to environmental concerns, and today, it has begun take back even its competitors polyester-based outerwear in an effort to reduce the impact of its business on the environment.
Do you hike with Patagonia?
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December 15th, 2008 at 9:49 am
What I love about Patagonia, as with REI, is I get the sense that everyone who serves you in the store gets out more into the backcountry than I do. And also that they’ve done more extreme trips and know the extent of their gear and how it’s used far better than I ever will. They seem to know just the questions to ask to help me figure out what I need. I also love their commitment to the environment - from what I read they seem to be constantly on the forefront of pushing the limits of making the cycle of clothing more sustainable.
December 15th, 2008 at 9:56 am
Yvon Chouinard tells a story about how he got started in business – by accident. When he started using a rugby shirt, clothing made to be durable, as a climbing shirt, his compatriots started to ask for their own version. Shortly after, he began making shirts and shorts for himself and his friends. Soon there was a business. In Patagonia’s case, and some might argue Nike is similar, the employees are the customers. They live and breath the lifestyle of their customers, and hold their customers values, passions, and aspirations in their own heart (Let my people surf, for instance). When it comes down to making a choice or investment that will influence their business, they inevitably do what their customers would do in their place. Being your customer, sharing your customers life, truly seeing and experiencing the world they do, is empathy. Patagonia will find the innovations their customers want faster, will execute them with a higher rate of success, and will market them in a way that resonates because the customer is built into the nature of the organization.
December 15th, 2008 at 9:57 am
I think Patagonia has done a good job of extending their empathy. They started out as a classic example of “hiring your customers.” More recently, they’ve been able to expand their reach while maintaining a connection to the commitments that made them successful in the first place.
December 15th, 2008 at 9:58 am
I think Patagonia is a great example of a high empathy company. For me, the greatest thing about Patagonia is its dedication to its mission of environmentalism - and how that dedication extends beyond Patagonia’s doors. Knowing that sustainability is important to their customers, Patagonia works to make its products sustainable but also goes beyond retail sales and provides options for customers to get involved in conservation efforts ranging from supporting local environmental groups (’Voice your choice’) to their Conservation Alliance with other companies. I think Patagonia serves as a great example for other companies not only on truly living sustainability but also on having empathy for and getting involved with their customers.
December 15th, 2008 at 10:05 am
I’ve been captivated for years by Patagonia’s catalogs and the stories and photographs written and taken by real adventurers, climbers, and surfers. They do a great job of “hiring their customers”.
Founder Yvon Chouinard has done a great job of growing his company while still staying close to his core mission of creating quality equipment that impacts the environment in the smallest possible way.
January 26th, 2009 at 4:00 am
a return policy like no other.
true story–upstate friend of mine fell back into his campfire–overconsumption of alcohol implicate–and burned out the back of his patagonia parka. took it in, told the honest story. they repaired for free. i’ve seen the repaired coat.
and they always care.