“Why should you care about Wired to Care? Because this book will not only make you better at business-it will make you better at life! Buy it, read it, and then practice what it preaches.”
- Alan M. Webber, co-founder of Fast Company magazine
UXGuys Blog: “about as engaging as it gets for me.”

July 12, 2010 10:29am

Pete had the chance to connect with the Calgary chapter of the User Experience Book Club a few months back, and the group has now reviewed Wired to Care for their readers. They describe empathy as being at the absolute core of the work they do:

So how does the notion of empathy fit into user experience design? Well, it is actually one of the most important concepts when approaching a design problem and this is why “Wired to Care” continues to bubble up to the surface when I am thinking about design problems. If a company can’t understand what is happening when a customer interacts with their product or service—the challenges, the constraints, the “ah-ha” moments—then it is going to be a very tall order to gather requirements and create solutions that actually solve any sort of problem relating a customer and/or user.

Rediscovering Confidence in the Human Factor

July 5, 2010 10:50pm

Mary Beth Coudal has a delightful meditation on how hard it can be to maintain confidence in the idea that we derive much of our strength from our so-called soft side. She’s a prolific blogger and writer, and she recently found herself feeling that the only way to get ahead was through ruthlessness. In some small way, Wired to Care helped her to stay focused on empathy:

I had to Google a management expert to be reminded that kindness and caring, these are not failings, these are assets. And companies like assets.

Heh. Well said. We definitely recommend you check out the rest.

Marketing Blogger: Wired to Care “A Spectacular Book”

January 19, 2010 11:44pm

Kevin Donaldson, the Vice-President of Product Management at Balihoo Marketing, has a generous post up at the company’s blog praising Wired to Care. He homes in on the story that opens chapter six, in which we used a fun gift-giving exercise to teach some German auto executives about twentysomething Americans. As we noted, every product is a gift — the manifestation of what a company believes it knows about the people it serves. Notes Donaldson:

What a great way to re-frame one’s perspective!  While most businesses are very good at using the advanced neocortex part of our brains (logic and intelligence), it is the limbic system that allows us to feel how others are feeling. The part of our brains is drastically under-utilized at work, however as Patnaik’s book argues, this can not only help you increase your sales but also help create a great company with happy employees.  Because we are all wired to care, employees that feel like they are making a difference in someone’s lives – not just working for a paycheck, will be much happier.   Happy employees, happy customers – what better ingredients could you have to build a great company?

Couldn’t have put it better ourselves. Thanks, Kevin. It means a lot.

Blogger: Wired to Care gets “Extreme Recommend Rating”

January 5, 2010 10:58am

Kade Dworkin, a business blogger, has just posted his review of Wired to Care, and we were blushing throughout. He homes in on our message that empathy can’t be held with a single discipline at an organization — it must be truly widespread to move the needle:

What I especially enjoyed was how Dev Patnaik showed that including empathy on a single level did not adequately change the environment to create the desired result but rather multiple areas of responsibility were required to be empathetic to their customers to be able to score big wins.  Case studies involve companies that anyone should recognize and can be understood and applied to businesses of any size.

Thanks, Kade! Definitely check out his whole post, as he’s thrown in a lot of meat and thought into the piece.

Fast Company Names Wired to Care a Top Design Title for 2009

December 22, 2009 1:15pm

Wired to Care has done it again! This time it’s the editors at Fast Company who have named Wired to Care one of the best design and architecture books of 2009. In their minds, Wired to Care is the perfect book for the “CEO who has tried everything else.” To see the complete list of winners, click here.

BusinessWeek Names Wired to Care a Top Innovation Book for 2009

December 17, 2009 3:54pm

We’re pleased to announce that BusinessWeek has just named Wired to Care one of the top innovation and design books for 2009. This nod places Wired to Care among the top 20 books reviewed in the category during the past year. To see the complete list of innovation titles, starting with Wired to Care and a short audio interview with author Dev Patanik, click here.

Curator of Leading Conference on Community Praises ‘Wired to Care’

September 27, 2009 9:40pm

The Vine is a remarkable set of gatherings that explore the interesting space where capitalism and community overlap. That’s the formal writ, anyway. As with all truly worthy conferences, it’s a place to bring together all kinds of smart people to talk about what’s on their minds, wherever that ends up taking them.

Greg Fuson, the Vine’s Cultivator (and founder) has a new blog post up that delves into some of his favorite books of 2009, which includes David Eggers’s incredible post-Katrina novel Zeitoun, the mind-expanding graphic novel Asterios Polyp, and Wired to Care. Given the intellectual heft and craft of the other entrants, we’re honored our little book about empathy made the list.

Greg’s thoughts:

“Patnaik, an advisor to some of the world’s most admired companies, tells the story of how organizations prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. Empathic people (and companies) see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away.”

Tackling Work — During Your Workout

September 24, 2009 1:18pm

Bridget Geist, the editor of the Audiobook Fitness blog, just reviewed the audio version of Wired to Care for her readers. She found herself “so enthralled” that she finished the book in just four days! There’s a lot that’s really cool here. For one, we’ve seen very few audio book-specific reviews of the book, so it’s good to know the experience holds up in another medium. For another, we’re always glad to know that one of our readers got something out of what we wrote.

But the coolest thing here is just how specific and connected Bridget is to her audience. It’s not just people who read audiobooks, it’s busy professionals who read audiobooks for career advancement while working out — and Bridget only reviews books that she’s consumed in precisely that scenario. That’s the kind of real world experience that gives you great judgment.

Definitely check it out — it’s a really fun blog.

Glimmer Author: Tap Into the Power of Empathy!

September 21, 2009 10:22pm

Warren Berger, a longtime contributor to the New York Times Magazine and Wired, has a provocative new book on design coming out this fall called Glimmer. It looks to be an extended discourse on the many possibilities and meanings that design can play in business and our world. The excerpts we’ve read so far have been excellent, and we’re quite pleased that he realizes design is just one part of the story.

In a new post to his blog, Berger notes that it’s imperative to “Tap Into the Power of Empathy,” sharing stories of design success that sprung from a willingness to walk in someone else’s shoes:

“Empathy can also be a tool used for innovation outside the workplace, too. In your community, volunteer work provides a great opportunity to observe local needs that might need filling. Meanwhile, just having a keen eye open around the house can help you spot opportunities to innovate and improve. The best-selling OXO potato peeler came about because a husband noticed that his arthritic wife was having trouble using a conventional metal peeler. And the ClearRx medicine bottles now used at Target stores originated when a young woman observed the mix-ups her grandparents were having with conventional pill bottles in their medicine cabinet. So many times, the best ideas don’t come from thinktanks or lab research; they’re inspired by someone watching, listening—and empathizing.”

He also speaks to the aspects of organizational design and culture that we discuss in detail in Wired to Care, making a neat connection to our work in the process:

“After spending time observing people, they should bring that outside learning back and share it—plaster the walls with pictures of potential customers, along with artifacts and stories of how they live. “Create an office that looks like a shrine to the people the company serves,” the designer Dev Patnaik says. (OXO does this by having employees collect lost gloves from around the world, which are then displayed on a wall at the company’s New York headquarters—to serve as a constant visual reminder of all the different hands that the company’s products need to accommodate.) It’s also a good idea for managers stay in touch with customers by taking rotations on frontline jobs.”

It’s a great post and a promising look into what should be a much-discussed book in design circles.

Check it out!

Wharton Professor: Wired to Care “Convincing,” a “Fun Plane Ride”

August 17, 2009 2:22pm

Wharton School of Business professor Stewart Friedman had high praise for Wired to Care in the most recent issue of his newsletter Total Leadership News. Stew is an author himself (2008’s Total Leadership, among others), and he cuts to what’s most important: how much fun it is to read Wired to Care:

“It’s a fun plane read that will remind you why you went into business in the first place – and provide best practices for identifying and developing new growth opportunities for your company.”

High praise, indeed.

Check it out!

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