WHAT’S THE CRITICAL difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years?

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people.When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors.They have the courage to take a risk on something new.And they have the gut-level certitude to stick with an idea that doesn’t take off right away - cialis 5mg.People are Wired to Care cialis 5mg, and many of the world’s best organizations are, too.

Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them.As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.

CLICK ON CHAPTER titles to view short excerpts from the book.