“Empathy might be the most underappreciated ability in business. But with this smart and insightful book, Dev Patnaik shows how to enlist this powerful capacity both to boost your own business and to better our shared world.”

– Daniel H. Pink, author of A Whole New Mind

DEV PATNAIK is the CEO of Jump Associates, a strategy and innovation firm. Jump helps companies create new businesses and reinvent existing ones. Jump works with some of the world’s most admired companies, including GE, Nike, Target, and Virgin.

Jump has helped companies to define profitable growth platforms in highly ambiguous spaces, and build the systems, processes and metrics to make these platforms a reality. In recent years, Jump has become particularly well-known for its pioneering culture. Jump was named by the Wall Street Journal as one of the best places to work in America.

Dev is a frequent speaker at business forums and his articles have appeared in numerous publications, including BusinessWeek, Forbes, and Fast Company. His forthcoming book, Unleash, is a playbook for leaders trying to grow their businesses in times of extreme change.

When he’s not working at Jump, Dev is an adjunct professor at Stanford University, where he teaches a course called Needfinding. In the class, students draw upon methods from anthropology, design, and business strategy to discover insights about ordinary people and create new products and services.

Dev lives with his family in San Mateo, California. And while he finds himself to be most often in other time zones, his watch is always set to Pacific Time.

Contact Dev at dpatnaik@jumpassociates.com

PETE MORTENSEN is the communications lead for Jump Associates. Pete has a particular talent for articulating and expressing social, design and business questions in surprising forms. A journalist by training, he has written for and edited numerous monthly, weekly and daily publications, including Spin Magazine, nyou, the Holland Sentinel, the Windsor Times and Wired News. Pete has covered a wide variety of technology, design and cultural topics, including a wine country Rock Paper Scissors Tournament and Latino break dancers living in the cradle of the conservative Dutch Reformed Church. He is the lead blogger for Wired’s Cult of Mac, where his insight into design and broad knowledge of Silicon Valley lore coalesce into a few minutes a day of outrage, news and humor in the world of Apple Inc. Pete holds a dual bachelor’s degree in journalism and English literature from Northwestern University.