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PRESS
“Why should you care about Wired to Care? Because this book will not only make you better at business-it will make you better at life! Buy it, read it, and then practice what it preaches.”
- Alan M. Webber, co-founder of Fast Company magazine

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PRESS INQUIRIES CONTACT:
Laura Galloway
phone: 212-260-3706
email:   laura@gallowaymediagroup.com

Connecting Empathy and Corporate Social Responsibility

February 25, 2010 11:34pm

Wired to Care was February’s featured title for the Read4Change book club, and Pete took an hour last night to chat on Twitter with the readers about a wide variety of topics related to empathy and business. Danny Ducat, one of the participants, has managed to assemble the stream of short notes into a cogent interview over at the Commonwealth Enterprises blog. It was a fun discussion, so give it a read.

Check it out.

What do Shadow Complex and Wired to Care Have in Common?

February 4, 2010 10:59am

On his site, Product Management Meets Pop Culture, blogger Christopher Cummings has just posted a lively podcast on the importance of empathy in the development of new games, products and services. His latest broadcast includes a conversation with Donald Muster, the creative director of the massively successful online game Shadow Complex and excerpts from Dev’s recent presentation on lessons learned from the creation of the Zune MP3 player at Microsoft. Check it out!

Gandhi’s Neurons: The Practice of Empathy

February 4, 2010 10:44am

In a new post for the American Express Open Forum (a great gathering place of ideas for small businesses), writer Bruna Martinuzzi provides her take on the practice of empathy in business. She notes that “empathy helps us forge positive connections with others. It’s a state of mind and a way of being that acts as a catalyst to help us create positive communities for the greater good.” Click here to read her full post.

Wired to Care Reminds Us to Know Your Consumer

January 22, 2010 2:28pm

In a fresh post on his blog Ad Majorem, marketing executive Steve Schildwachter offers one the best summaries of Wired to Care that we’ve see. Succinct, yet comprehensive, Steve’s synopsis gets to the essence of Wired to Care, which is that, “(1) empathy matters, (2) as humans we have a natural ability to empathize, and (3) if we develop this ability in our professional lives, the business payoff is huge.” He goes on to add that Wired to Care serves as yet another important reminder to know your consumer. To read Steve’s full post, click here.

Fast Company Names Wired to Care a Top Design Title for 2009

December 22, 2009 1:15pm

Wired to Care has done it again! This time it’s the editors at Fast Company who have named Wired to Care one of the best design and architecture books of 2009. In their minds, Wired to Care is the perfect book for the “CEO who has tried everything else.” To see the complete list of winners, click here.

BusinessWeek Names Wired to Care a Top Innovation Book for 2009

December 17, 2009 3:54pm

We’re pleased to announce that BusinessWeek has just named Wired to Care one of the top innovation and design books for 2009. This nod places Wired to Care among the top 20 books reviewed in the category during the past year. To see the complete list of innovation titles, starting with Wired to Care and a short audio interview with author Dev Patanik, click here.

Listen to the Social Media Voices Interview

December 13, 2009 11:48pm

A few weeks back, Dev sat down with Terri Holley of the Social Media Voices Project to talk about Wired to Care and what the rise of Twitter and Facebook as corporate communication tools might mean about the future of empathy in business. The interview was streamed live as a webinar at the time, and it’s now available to download to your iPod or stream through your web browser in case you missed it the first go around.

It was a fun conversation, and we’re glad to see it online. Check it out.

The Benefits of Business That Makes a Difference

October 8, 2009 10:17pm

In a recent article for Success Magazine, Holly La Fon looks at Wired to Care and Dan Pink’s A Whole New Mind to explore how companies can drive growth, increase profits, and keep their people inspired when they create a profound connection between the work they do and the rest of the world. It’s quite a nice round-up of the many ways a company can get beyond its walls.

Have a look!

No. 1 Indian Financial Paper: Firms Must Dare to Care

September 24, 2009 9:59pm

During Dev’s recent visit to India, he had the opportunity to meet with Arati Menon Carroll of The Economic Times, India’s largest financial daily newspaper. Arati’s article on Jump, Dev, and Wired to Care just came out in today’s issue. It’s as in-depth a look at our work, both in the book and at the office, as anyone has ever written. There’s so much we could say about it, but you’ll learn so much more by just reading it.

What are you waiting for?

Innovation Starts With Empathy. Here’s How.

September 21, 2009 3:11pm

The TED Conferences are routinely among the most exciting and stimulating gatherings of interesting people each year. Frog design’s Design Mind magazine has very quickly become a great resource for great ideas about design, business, and innovation. Today, they join together in a very special issue of Design Mind, “The Substance of Things Not Seen,” which chronicles the recent TED Global conference, which was held in London in July.

We’re delighted to reveal that we’re a part of a special section of the issue on “The Meaning of Business,” which presents three major new works on innovation. Dev’s piece, “Innovation Starts With Empathy,” joins articles from Beth Comstock, CMO of GE, and Henry Terri, Senior VP and Head of Nokia Research Center in a big discussion on the role that the lives of real people play in business. Dev draws on work from Wired to Care and experiences at Jump to define how to put empathy at the core of your growth engine.

Best of all, it’s free to read online. Check it all out here!

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