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PRESS
“Why should you care about Wired to Care? Because this book will not only make you better at business-it will make you better at life! Buy it, read it, and then practice what it preaches.”
- Alan M. Webber, co-founder of Fast Company magazine

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PRESS INQUIRIES CONTACT:
Laura Galloway
phone: 212-260-3706
email:   laura@gallowaymediagroup.com

BBC Radio Interview

March 25, 2009 10:03am

During our latest swing through New York, Dev sat down with Peter Franklin of BBC Radio’s “The New York Hour,” for a conversation about empathy, growth, and what it takes to thrive in a recession. Peter asked phenomenal questions, and he’s already posted the talk on the Web, even though the show won’t air until this Saturday.

Check it out!

Wired to Care on Business Matters

March 22, 2009 10:23pm

During our recent visit to Chicago, Dev sat down with Thomas White of Business Matters radio for an interview about the human side of business. It was a really provocative conversation, and we think the whole episode is a great listen for anyone looking for growth in the current economy.

Listen to the full interview!

Forbes.com: Creating New Value in a Changing World

March 9, 2009 9:06pm

Forbes.com has just launched a brand-new CMO network, and to help celebrate, Dev has contributed a piece about the changing face of innovation in a down economy. Quite simply, in the current environment, innovation can’t be about novelty — companies need to focus on finding out what people need and the giving it to them.

Check it out!

Wired to Care on Canada’s Business News Network

March 8, 2009 8:56pm

While we were in Toronto for our international book launch and jamboree, Dev sat down with Amanda Lang and Kevin O’Leary of the Business News Network’s “Squeeze Play” for a live interview about Wired to Care, Jump Associates, and the global economic prospects for the coming years.

It was a lot of fun, and it’s a great piece. Check it out!

We’ll Take Toronto — Both the Sun and Star

March 8, 2009 8:39pm

Last week, we had an amazing time visiting our friends at the University of Toronto’s Rotman School of Management. And while we were up in the Great White North, we had the chance to spread the good word about empathy in business at two of the nation’s biggest newspapers.

On Thursday, Dev chatted with the Toronto Star’s Raveena Aulukh about Wired to Care and the power of empathy to identify new opportunities, even during a downturn.

On Friday, we wrote a commentary for the Toronto Sun about how a focus on innovation did nothing to save Nortel from bankruptcy, in part because the company’s focus was on novelty, not empathy.

The Secret of McDonald’s Recent Success

February 4, 2009 2:38pm

We’ve expanded some of our thinking about the remarkable turnaround that Jim Skinner has led at McDonald’s into a commentary for Forbes, and it just went live. At the moment, there are few stories we’ve come across that better exemplify a leader reshaping an organization to focus on what really matters to ordinary people.

Check it out!

The Small Selling Advantage

January 26, 2009 9:53pm

Marc Tracy from Slate.com has a great blog post building off of the New York Times interview called “The Small Selling Advantage.” He does an insightful job pulling out an implicit message of the book that we often don’t end up detailing:

Patnaik’s thinking sounds sensible, but it’s clear that–at least in the interview–he’s talking mainly about big companies, where the number of employees is so vast and a typical worker is so insulated from a typical customer, making empathy an especially tall order. What he doesn’t note–and what we will, if he doesn’t mind–is that small businesses have a built-in advantage as far as empathy is concerned. If managed correctly, smallness leads to greater interaction and subsequent identification with the customer.

We don’t mind at all, and we’re glad you brought it up, Marc. The reason empathy is such a challenge for vast enterprises is their incredible scale. Many large companies are victims of their own success, as we discuss at the end of chapter four. Smaller companies, meanwhile, can forge closer bonds to the people they serve and the communities where they’re based because there are fewer levels separating the people inside the company from the outside world.

Check out the piece — it’s a great extension of the conversation!

Companies From Mars, Customers From Venus

January 23, 2009 6:18pm

We recently spoke with Elizabeth Olson of the New York Times for an article about Wired to Care and the real value of empathy in a recession. In a tough economy like the one we face today, empathy is more important than ever. Companies need to understand just what they can do to create value for their customers, and they need people across the organization to paddle in the same direction in order to succeed in a challenging economy. 

Read the full article!

Wired to Care on Biznik Radio

January 21, 2009 1:09pm

Companies prosper when they create Widespread Empathy. But how? And why does it matter during the toughest economic times we’ve seen in decades? Peter chats with Leif Hansen of Biznik Radio about Wired to Care, the real payoff of empathy, and the real reason we gave the book its title.

Download the Mp3!

Empathy as a Vehicle for Cultural and Client Success

January 15, 2009 1:24pm

Winning Workplaces, the wonderful organization behind the Wall Street Journal’s Top Small Workplaces awards, has just published a feature article about Wired to Care and our company, Jump Associates. Writer Jason Ticus does a great job of talking about the environment and experiences that led us to write Wired to Care, and also how we try to apply the same ideas of Widespread Empathy to the work we do with clients everyday.

They also shot a video during the Top Small Workplaces summit in October that gets into great detail about the office culture we’ve worked to build at Jump, which we’ve embedded above.

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